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With a mission to raise vital funds for Lifeline Adelaide and get people talking about mental health, Nova 919's popular breakfast hosts Ben and Liam chose Rundle Mall as the site of a week-long activation that drew the attention of national media and an audience of thousands.

Just like meeting a mate at the Mall's Balls, nothing says South Aussie pride like Farmers Union Iced Coffee (FUIC). When Farmers Union launched their new FUIC merchandise range in June 2019, they knew Rundle Mall was the only place to do it.

Max & Ali from Mix102.3 spearheaded a heartfelt community campaign to make the dream of 8-year-old Sammy, an Adelaide boy with an inoperable brain tumour, come true in Rundle Mall, with SAPOL and some South Australian icons.

To launch Australia's newest and largest rebel rCX (rebel Customer Experience) concept store in Rundle Mall, excited shoppers were treated to exclusive gifts, interactive pop-ups and appearances by leading names in sports.

To launch three brand new Christmas Pageant floats, and to signal the one-month countdown to the National Pharmacies Christmas Pageant, a celebration of festive fun was held in Rundle Mall.

The 2023 edition of ADL Fashion Week (AFW), held from October 20–22, marked the second annual celebration of fashion in Adelaide.

Leveraging VOGUE Australia’s universally recognised brand and reputation as industry leaders in fashion, lifestyle and food, the 2021 VOGUE Festival sought to drive retail spend with an inclusive and customer-focused shopping weekend.

Go-To Skincare hosted a signature peachy branded cart, where staff handed out free cinnamon donuts and free Transformazing sheet masks for shoppers, to promote sign-ups to their mailing list for a Rundle Mall and Go-To Skincare prize pack.

When Dr Martens' first store in South Australia opened in Gawler Place, just off Rundle Mall, they decided to celebrate the milestone with a bang.

The eagerly anticipated LIV Golf Adelaide event returned to Adelaide once again in April 2024, activating in Rundle Mall with a player signing and photo moment at the Gawler Place Canopy.

In 2024, as part of the Adelaide Festival, Rundle Mall hosted a special activation featuring Little Amal, a 3.5-metre puppet of a 10-year-old Syrian refugee girl, drawing large crowds with this symbol of hope.

As part of WellFest Adelaide, Rundle Mall sought to create a large-scale, community event that raised critical funds for a leading mental health charity. The goal was to activate the entire precinct while setting a record for the biggest yoga session held in a retail environment.