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Adelaide Economic Development Agency (AEDA)

AEDA Board

AEDA was established as a Section 42 Subsidiary under the Local Govenment Act 1999 (SA), and in all things acts through the Board. The Board has a responsibility to manage the business and other affairs of the subsidiary, ensuring that AEDA acts in accordance with the Local Government Act and the AEDA Charter.

The Board is skills-based, including expertise across hospitality, property development, place making, business development, investment, events and tourism. The Board consists of a Chairperson, on Elected Member (the Lord Mayor of the day) and up to 7 Directors (including one representative from the Advisory Committee).


AEDA is supported by an executive and management team, resourced to achieve the strategic outcomes of the organisation. Led by a Managing Director, the team is made up of experienced and skilled professionals in retail, events, property, investment, business support, tourism, brand and marketing.

The AEDA team provides marketing, advocacy and governance services to improve the economic outcomes for the Precinct's diverse range of stakeholders.

The team acts as the information hub for the Precinct, supports and drives initiatives that enhance visitor experience, and continuously analyses consumer and retail trends to ensure that the Mall's offering meets the needs of local, interstate and international visitors.

Annual reports

The Rundle Mall team

Name Position
Andrew White Executive Manager
Nicola Smith Marketing Manager
Tania De Palma Brands & Activations Coordinator
Julia Mumford Activations Assistant
Katherine Masters Operations & Activations Coordinator
Emma Robinson Senior Marketing Coordinator
Elle Grady Marketing Coordinator
Mariah Kokkotos Marketing & Content Coordinator
Tessa Thomas Event Coordinator