Rundle Mall

Past Activations

Johnnys Popcorn Activation in Rundle Mall
Jonny's Popcorn

Jonny's Popcorn have traded on Rundle Mall for so long — they're practically part of the furniture, and are well-loved by many South Australians.

Famers Union
Farmer's Union

Just like meeting a mate at the Mall's Balls, nothing says South Aussie pride like Farmers Union Iced Coffee (FUIC). When Farmers Union launched their new FUIC merchandise range in June 2019, they knew Rundle Mall was the only place to do it.

BICK Iced Coffee RTD Launch RM 20191001 0007

When homegrown heroes and iconic South Australian brand Bickford’s launched their new ready-to-drink ice coffee range, they instantly knew Rundle Mall was the right place to pop up.

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Dr Martens

When Dr Martens' first store in South Australia opened in Gawler Place, just off Rundle Mall, they decided to celebrate the milestone with a bang.

Inside Urban Pantry for Tasting Australia in Rundle Mall 2019
Tasting Australia 2019

Since 1997, Tasting Australia has been one of Australia’s most anticipated culinary festivals. Tasting Australia is a journey of South Australia’s produce from paddock to plate and a celebration of real food heroes.

Outside Sephora on Black Friday in Rundle Mall
Black Friday 2019

Originating in the USA, Black Friday has gained momentum worldwide and in 2019 it became the busiest day on record in Rundle Mall. With stores opening until midnight together with incredible retail promotions, shoppers came out in force.

Santas Workshop Christmas 2019 Window in Rundle Mall
Christmas 2019

The Christmas season is one of Rundle Mall’s biggest events on the retail calendar as it becomes the heart of Christmas celebrations in the city. Every year the Mall promises to deliver a sparkling and enchanting festive celebration creating unique, must-see installations.

A Doll's House in Rundle Mall for It's Festival Time 2020
It's Festival Time 2020

South Australia has long been known as 'The Festival State' and during the months of February and March, Adelaide comes alive with two major festivals, drawing hundreds of thousands of local, national and international visitors into the heart of Adelaide. 

Vogue Festival 2019 in Rundle Mall with Elliot Garnaut and Rozalia Russian
Vogue Festival 2019

Vogue Festival, presented by Vogue Australia in partnership with Rundle Mall, City of Adelaide and the South Australia Tourism Commission is a retail focused fashion initiative which celebrates shopping, drives incremental footfall and ignites the CBD.

Lunar New Year Entry Statement with Lion Dances in Rundle Mall
Lunar New Year 2020

Lunar New Year is an important cultural event which is recognised annually with celebrations showcasing time honoured rituals, music, art and food. It is a key time in the retail calendar and more and more brands and retailers are embracing the New Year celebrations.

Daffodil Cart in front of Rundle Place with Volunteers
Cancer Council

Daffodil Day is Cancer Council’s most iconic and much-loved annual campaign that raises life-saving funds for world-class cancer research.