The Rundle Mall Precinct is the beating heart of South Australia’s retail sector. As one of the largest and busiest pedestrian malls in the country, it proudly sits as the Adelaide city centrepiece, drawing crowds from all corners of the state. Its location and coveted broad demographic offer brands a strategic platform for events, product launches, pop-ups, brand activations, as well as a great marketing, advertising and promotional channel for partners.
Rundle Mall's Major Annual Events
In addition to the 460 activations in Rundle Mall annually, the Mall hosts six major annual events that are open to brands to sponsor or become part of with a brand activation.
Lunar New Year 2020
Lunar New Year is an important cultural event which is recognised annually with celebrations showcasing time honoured rituals, music, art and food. It is a key time in the retail calendar and more and more brands and retailers are embracing the New Year celebrations.
Lunar New Year 2022
Lunar New Year celebrations have become an increasingly popular event for both those who traditionally celebrate it and onlookers who are enthralled by the electric atmosphere, with hundreds of visitors assembling in Rundle Mall for the annual performances.
It's Festival Time 2020
South Australia has long been known as 'The Festival State', and during the months of February and March, Adelaide comes alive with two major festivals, drawing hundreds of thousands of local, national and international visitors into the heart of Adelaide.
Tasting Australia 2019
Since 1997, Tasting Australia has been one of Australia’s most anticipated culinary festivals. Tasting Australia is a journey through South Australia’s produce from paddock to plate and a celebration of real food heroes.
VOGUE Festival 2019
VOGUE Festival, presented by VOGUE Australia in partnership with Rundle Mall, City of Adelaide and the South Australia Tourism Commission, is a retail-focused fashion initiative which celebrates shopping, drives incremental footfall and ignites the CBD.
VOGUE Festival 2021
Leveraging VOGUE Australia’s universally recognised brand and reputation as industry leaders in fashion, lifestyle and food, the 2021 VOGUE Festival sought to drive retail spend with an inclusive and customer-focused shopping weekend.
Black Friday 2019
Originating in the USA, Black Friday has gained momentum worldwide and in 2019 it became the busiest day on record in Rundle Mall. With stores open until midnight, together with incredible retail promotions, shoppers came out in force.
Christmas 2019
The Christmas season is one of Rundle Mall’s biggest events on the retail calendar as it becomes the heart of Christmas celebrations in the city. Every year the Mall promises to deliver a sparkling and enchanting festive celebration creating unique, must-see installations.
