The Messina cart in Rundle Mall

Run an Activation

Stretching over 520 metres of paving, Rundle Mall provides a range of activation spaces to support any brand marketing concept. Whether you're looking to launch a new product, re-engage with your audience, grow your brand or provide a unique on-Mall experience to mark the opening of your store, Rundle Mall provides the perfect platform to reach thousands of tourists and locals every day.

As one of the longest and busiest malls in Australia, Rundle Mall attracts more than 800,000 visitors and locals each week. Home to more than 1,000 retailers and services employing over 5,000 people, Rundle Mall is a busy hub of activity in Adelaide’s CBD seven days a week.

Annually, Rundle Mall hosts 460 branded activations across a range of custom-built spaces. All year round, the Precinct embraces events and activations of all sizes, adding vibrancy to an already buzzing space. Some brands pop up in the Mall for one day only, others one week and some brands look to capitalise on the foot traffic and stay for a month! Time after time, Rundle Mall proves popular and successful for outdoor promotions, pop-ups and activations, so whether you are an established business looking to expand and promote your brand, you are wanting to start a new business, or launch your store with a bang, Rundle Mall can offer a range of flexible short-term and long-terms options.

Previous store openings and brand activations

Things to know