Farmers Union Iced Coffee (FUIC) is one of South Australia’s most iconic beverages, with some locals even thinking the carton should be on our flag!
When Farmers Union decided to commemorate the iconic beverage with a range of stylish, no-nonsense streetwear, they knew their pop-up merchandise store had to be located in the most iconic South Australian destination — Rundle Mall.
Rundle Mall became a runway for three days as die-hard FUIC fans lined up to get their hands on the limited-release collection of logo tees, caps and hoodies.
