To mark the opening of Australia's largest and newest rebel store, the first CBD-based flagship for the new interactive rCX (rebel Customer Experience) concept, Rundle Mall was transformed into a hub of sporting activity to the delight of hundreds of excited shoppers.
With word spreading that the first 85 people in line to enter the store would receive a $85 to spend in 85 minutes, a queue of diehard sporting fans and loyal rebel customers formed ready for the opening from early in the morning. The crowd was kept entertained by a DJ and the chance to win prizes at the branded Triple M competition stand, with sporting heroes Darcy Fogarty, Daniel Talia, Kane Cornes, Bryce Gibbs and more arriving to help celebrate the occasion and test out the in-store activation zones.
After the official ribbon cutting to open the store, shoppers enjoyed football and basketball on-Mall drill zones and were rewarded with goodie bags, scoring rebel merchandise and vouchers. The celebration continued through the weekend, capturing the attention of thousands of engaged weekend shoppers with an atmosphere of fun and vibrancy.