With a mission to raise vital funds for Lifeline Adelaide and create a conversation around mental health, Nova 919's popular breakfast hosts Ben and Liam staged the 'Trapped' activation at the Gawler Place Canopy. For a week, Ben and Liam lived, slept and broadcast from a purpose-built glass structure, drawing parallels with the feeling of 'being trapped' that many people experiencing mental health issues are often faced with.
During the activation, Ben and Liam were inundated with visitors and supporters, including Premier Steven Marshall and local news stations, and were even featured on The Project. Their visibility in the heart of Rundle Mall captured the attention of thousands of visitors throughout the week, stimulating conversation and encouraging the public to engage with the cause and donate. At the conclusion of the activation, Ben and Liam surpassed their initial fundraising goal, raising over $90,000 for Lifeline Adelaide.
The activation exceeded all of our expectations, and the Mall was the perfect venue - it's a no-brainer to choose Rundle Mall for any high traffic activation.
