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To launch three brand new Christmas Pageant floats, and to signal the one-month countdown to the National Pharmacies Christmas Pageant, a celebration of festive fun was held in Rundle Mall.
As part of WellFest Adelaide, Rundle Mall sought to create a large-scale, community event that raised critical funds for a leading mental health charity. The goal was to activate the entire precinct while setting a record for the biggest yoga session held in a retail environment.
Leveraging VOGUE Australia’s universally recognised brand and reputation as industry leaders in fashion, lifestyle and food, the 2021 VOGUE Festival sought to drive retail spend with an inclusive and customer-focused shopping weekend.
In 2024, as part of the Adelaide Festival, Rundle Mall hosted a special activation featuring Little Amal, a 3.5-metre puppet of a 10-year-old Syrian refugee girl, drawing large crowds with this symbol of hope.
Looking for something to do this Mother's Day? Don't miss this special Gathered Market in the Mall, on Sunday 12 May from 9am - 5pm!
With a mission to raise vital funds for Lifeline Adelaide and get people talking about mental health, Nova 919's popular breakfast hosts Ben and Liam chose Rundle Mall as the site of a week-long activation that drew the attention of national media and an audience of thousands.
To launch Australia's newest and largest rebel rCX (rebel Customer Experience) concept store in Rundle Mall, excited shoppers were treated to exclusive gifts, interactive pop-ups and appearances by leading names in sports.
Shop for longer with flagship stores open from 9am on public holiday Monday 8 March.
Shop for longer with flagship stores open from 9am on public holiday Monday 8 March.
