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Rundle Mall has officially launched its new brand platform ‘Unfold Rundle Mall’.

Creating a vibrant and green link to the Rundle Mall Precinct and a destination where people shop, visit and spend time.

Experience South Australia at its most delectable as Rundle Mall brings together the state’s finest regional producers, artisans and icons for a schedule of unique experiences pairing fresh produce with the best local wine and spirits.

Adelaide Arcade will come alive on Saturday 2 August with Iconic & Local — a one-day celebration spotlighting South Australia’s rich creative talent and retail community.

All stores and services in Rundle Mall remain open with some eased restrictions in place.