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The AEDA team provides marketing, advocacy and governance services to improve the economic outcomes for the Precinct's diverse range of stakeholders.

Global Japanese retailer UNIQLO has announced it will open its first South Australian store in the Myer Centre Adelaide in 2022, bringing its famed LifeWear basics and designer collaborations to Rundle Mall.

It's all hitting fever pitch in Rundle Mall, as we celebrate the return of the AFL Gather Round for 2025! Across the Gather Round weekend, from Thursday 10 - Sunday 13 April, tackle footy fun with a line-up of exciting events throughout Rundle Mall for this Festival of Footy.

A live music program showcasing the best of local South Australian and beyond artists, this new addition to the Rundle Mall event calendar has been created in collaboration with the City of Adelaide and UNESCO City of Music.

Feeling safe is just as important as being safe, so we've pulled together some helpful tips and tricks so you and your loved ones can shop safely.

In 2024, as part of the Adelaide Festival, Rundle Mall hosted a special activation featuring Little Amal, a 3.5-metre puppet of a 10-year-old Syrian refugee girl, drawing large crowds with this symbol of hope.

ADL Fashion Week (AFW) launches today, unveiling the events programme for the city’s newest annual festival celebrating fashion in South Australia.

A laneway off Rundle Mall will be the fifth city laneway to be named after famous South Australian music artists as the City of Adelaide continues to celebrate its musical roots.

From Friday 20 October to Sunday 22 October, AFW will showcase the best of fashion, with a curated program of unique events, experiences and exciting pop-ups, anchored by shopping offers and stylish in-store experiences.