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Leveraging VOGUE Australia’s universally recognised brand and reputation as industry leaders in fashion, lifestyle and food, the 2021 VOGUE Festival sought to drive retail spend with an inclusive and customer-focused shopping weekend.
Rundle Mall's 2024 winter marketing campaign aimed to position the precinct as a vibrant lifestyle and entertainment hub, rather than solely a shopping destination, by strategically dividing the campaign into four focus areas - shopping, entertainment, Friday night activations, and dining.
Max & Ali from Mix102.3 spearheaded a heartfelt community campaign to make the dream of 8-year-old Sammy, an Adelaide boy with an inoperable brain tumour, come true in Rundle Mall, with SAPOL and some South Australian icons.
Rundle Mall in collaboration with the AFL, worked together to host the Mini Live Site for Gather Round and create a hub of activity and entertainment from Tuesday 2 April to Sunday 7 April.
