With FruChoc Appreciation Day growing in popularity and recognition over the last decade, the tenth anniversary of the iconic treat's unofficial holiday needed to be an occasion to remember - so why not hold a party in Rundle Mall where everyone's invited?
The festivities kicked off with free face painting and fairy floss for the excited crowd, followed by special appearances by Adelady and mascots from Kytons, the Adelaide 36ers, Balfours and the Adelaide Thunderbirds. The celebration culminated in the crowning of mascot Mr FruChoc as King of South Australia for the day and the opportunity to take photos with the FruChocs replica Mall's Balls.
Consumers had the chance to purchase FruChocs and brand merchandise from an orange-hued stall under the Gawler Place Canopy all day, and participate in games hosted by Nova 919 as they engaged with the brand and enjoyed an event cementing FruChocs as a South Australian icon.
