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ADL Fashion Week (AFW) launches today, unveiling the events programme for the city’s newest annual festival celebrating fashion in South Australia.

Celebrate a day choc-a-block with tributes to the iconic FruChocs, including a bustling schedule of free activities, appearances by legendary South Australian mascots, and chances to score free goodies!

Shop the biggest range and best brands all October Long Weekend (and indulge in a decadent Lobster & Co. treat!), with Rundle Mall open from 11:00am - 5:00pm on public holiday Monday 3 October.

Fashion powerhouse BNKR and its full suite of iconic brands - Keepsake the Label, C/meo Collective, Finders Keepers and The Fifth - is returning for a good time, not a long time with a pop-up in Adelaide Arcade.

As works continue on Gawler Place South, the range of stores and services remain open for business as usual.

South Australia's first UNIQLO is set to open on Thursday 24 November in the Myer Centre Adelaide, just in time for Black Friday, with an exciting launch event you won't want to miss!