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Rundle Mall's 2024 winter marketing campaign aimed to position the precinct as a vibrant lifestyle and entertainment hub, rather than solely a shopping destination, by strategically dividing the campaign into four focus areas - shopping, entertainment, Friday night activations, and dining.

The Christmas season is one of Rundle Mall’s biggest events on the retail calendar as it becomes the heart of Christmas celebrations in the city. Every year the Mall promises to deliver a sparkling and enchanting festive celebration creating unique, must-see installations.