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Rundle Mall Raw 3 49

An annual celebration, Lunar New Year in Rundle Mall creates a cultural moment for the community, and connecting stakeholders together with visitors.

To launch Australia's newest and largest rebel rCX (rebel Customer Experience) concept store in Rundle Mall, excited shoppers were treated to exclusive gifts, interactive pop-ups and appearances by leading names in sports.

To launch three brand new Christmas Pageant floats, and to signal the one-month countdown to the National Pharmacies Christmas Pageant, a celebration of festive fun was held in Rundle Mall.

The Christmas season is one of Rundle Mall’s biggest events on the retail calendar as it becomes the heart of Christmas celebrations in the city. Every year the Mall promises to deliver a sparkling and enchanting festive celebration creating unique, must-see installations.

As part of WellFest Adelaide, Rundle Mall sought to create a large-scale, community event that raised critical funds for a leading mental health charity. The goal was to activate the entire precinct while setting a record for the biggest yoga session held in a retail environment.

The 2023 edition of ADL Fashion Week (AFW), held from October 20–22, marked the second annual celebration of fashion in Adelaide.