When homegrown heroes and iconic South Australian brand Bickford’s launched their new ready-to-drink ice coffee range, they instantly knew Rundle Mall was the right place to pop up.
Since 1919, the family-owned business had been producing award-winning coffee syrup and they decided to celebrate this milestone with the launch of ready-made ice coffee in three varieties — perfect for those on the go.
For one day only, Bickford’s took over the space underneath the Gawler Place Canopy and handed out their new range to passers-by. Everyone loves a freebie, so this was an instant hit with shoppers.
Consumers also had the opportunity to participate in a small activity for the chance to win Bickford’s branded merchandise.
Bickford’s also teamed up with Romeo’s Foodland, a Rundle Mall retailer, to hand out vouchers offering a discount when buying any of the three flavours at within a particular timeframe.