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Rundle Mall, South Australia's premier retail precinct, delivered an award-winning activation for Black Friday 2022, winning the Shopping Centre Council of Australia Award for Compelling Experiences (Multi Centre) in 2023.

Leveraging VOGUE Australia’s universally recognised brand and reputation as industry leaders in fashion, lifestyle and food, the 2021 VOGUE Festival sought to drive retail spend with an inclusive and customer-focused shopping weekend.

The 2023 edition of ADL Fashion Week (AFW), held from October 20–22, marked the second annual celebration of fashion in Adelaide.