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Housing some of the most sought after labels, Adelaide Central Plaza is an essential fashion destination for style seekers.

To launch Australia's newest and largest rebel rCX (rebel Customer Experience) concept store in Rundle Mall, excited shoppers were treated to exclusive gifts, interactive pop-ups and appearances by leading names in sports.

Go-To Skincare hosted a signature peachy branded cart, where staff handed out free cinnamon donuts and free Transformazing sheet masks for shoppers, to promote sign-ups to their mailing list for a Rundle Mall and Go-To Skincare prize pack.