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Rundle Mall's 2024 winter marketing campaign aimed to position the precinct as a vibrant lifestyle and entertainment hub, rather than solely a shopping destination, by strategically dividing the campaign into four focus areas - shopping, entertainment, Friday night activations, and dining.

The City of Adelaide’s Gawler Place upgrade has now been completed, creating a high-quality, people-focused street connecting to Adelaide’s premier shopping destination, Rundle Mall.

From pop sensation Boy George performing on the Rundle Mall overpass, to an amusement park in the top two levels of Myer Centre, do you remember these Rundle Mall moments?

Buskers bring life, colour and character to Rundle Mall. Anyone can busk in Rundle Mall, you just need to apply for a free permit first.

See Adelaide's built history told through a selection of digitally colourised black and white photographs that capture Adelaide's history over the last two centuries.

All stores and services in Rundle Mall remain open with some eased restrictions in place.