Vogue Festival 2018

Vogue Festival 2018 Opportunity Reminder

Rundle Mall is excited to welcome back Vogue Festival for 2018 in partnership with Vogue Australia, Adelaide Fashion Festival and the City of Adelaide. Vogue Festival will be a two-day event in the city, held on Friday 19 and Saturday 20 October.

Join us for two fashion-filled days of fun and entertainment held in the heart of the city, Rundle Mall and Rundle Street. Vogue Festival will be a great chance to showcase fashion and drive traffic and sales in Adelaide.

The city will host an exciting array of festival events, including a VIP launch hosted by Vogue Australia editor-in-chief Edwina McCann, co-branded activations, VIP shopping promotions and Q&As with the Vogue Australia fashion and beauty teams.

How to get involved

FINAL CALL & NOW OVERDUE - Please submit all exclusive offers, discounts, in-store activations, outdoor activations and consumer prizes for Vogue Festival to marketing@rundlemall.com to be included within Vogue Festival marketing and promotions. Don't miss out on this opportunity!

Exclusive offers and discounts

Thanks to our retailers, in 2017 we were thrilled to see over 120 in-store offers, discounts and gifts with purchase across Rundle Mall and Rundle Street, all adding to the appeal and spectacle of the event. This year we invite retailers within the Rundle Mall precinct to create a two-day Vogue Festival discount, gift with purchase or a two-for-one offer.

In-store activations

Celebrate Vogue Festival and bring the party in store! Create a fun, festive vibe and give customers a unique shopping experience to drive traffic to your store.

We encourage all retailers to create in-store activations and to contact the Rundle Mall marketing team to discuss potential opportunities.

Outdoor activations

Take your brand outdoors and you can reach a broad audience, capture attention, generate brand exposure, build brand awareness and drive traffic in store, all amongst the buzzing Vogue Festival atmosphere.

We invite any retailers who are interested in hosting an on-mall activation to contact the Rundle Mall marketing team to discuss potential opportunities.

Consumer prizes

We are seeking prize contributions from retailers to be included in the social-media promotion that will run throughout Vogue Festival.