Experience rebel like never before
Following extensive renovations and redesigns, the new rebel rCX (rebel Customer Experience) concept store opened in Rundle Mall on Thursday 7 April 2022. rebel Rundle Mall is the first CBD-based flagship for the new concept, housing sporting activation zones and a huge range of the biggest brands over three levels, making it the largest rebel store in Australia.
Within dedicated activation zones, customers will be able to test out the latest merchandise, footwear and apparel first-hand, with the chance to shoot hoops on a custom-built basketball court on level 1, or test out new football boots on an interactive projected wall in the 'Home of Football' located on the store's basement level.
Adelaide Economic Development Agency MD, Ian Hill, welcomed the rebel Customer Experience store to Adelaide. "This store represents a significant investment in Rundle Mall and as Rebel’s first customer experience concept store in South Australia, it adds to the many local, national and international brands with flagship stores in the city.
"We know shoppers will enjoy the new, interactive shopping experience the store provides," he said.
Women's apparel will be a key focus of the store, stocking leading sporting brands including Nike, Adidas, Under Armour, Running Bare, Champion, Puma and Nimble.