What changes have you seen in Rundle Mall over the past four decades?
We were one of the first to experience the concept of Rundle Mall. The uniqueness of Rundle Mall has prompted the evolution of the social and shopping scene.
In your experience, what have been some of the standout moments for Rundle Mall over the years?
The rise of the Malls Balls as a meeting place. Surely Adelaide is the only place in the world where you can say “meet you at the Balls” and everyone will understand.
How has the typical customer changed over the years?
People are generally much more time conscious now.
What are some of the challenges associated with bricks and mortar retail today?
A continued sense of value in the knowledge/experience we bring to all of our sales. People are generally more informed but they still need guidance. It has proved challenging convincing people that online, although sometimes cheaper, is not always better.
What’s the secret to longevity in the retail industry?
Always look for differentiation and ask the question, why should people come into your shop?
How can the CBD’s stakeholder work closer together to drive economic prosperity?
We all need to be aware of the fact that shopping should be an experience, what do we have that the online landscape doesn't? Service. We also need to keep it fresh.
What do you think Rundle Mall will look like in another 40 years?
I suspect more touch screen information and more involving/immersive sales.