A night-time shot of Rundle Mall featuring the Mall's balls.

Fashion with a conscience

Shopping for good

With sustainability and ethical practice at front of mind for most shoppers, it's important to know that you're supporting a cause you care about when updating your wardrobe or restocking the beauty cabinet. From sustainably-sourced fabric to eco-friendly refills and vintage sartorial gold, we've taken the guess work out of shopping with a conscience in Rundle Mall.

Leading the charge

There are plenty of big names in fashion heroing sustainability and zero waste in their latest collections. Here, we've curated a few of the destinations where you can shop for yourself and the planet.

Store Initiative

David Jones
100 Rundle Mall
Adelaide SA 5000
(08) 8305 3000

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The David Jones Mindfully Made platform collates brands and products that support human, animal and environmental welfare. Brands featured in the Mindfully Made hub are those committed to progress and change.

Levi's
76 Rundle Mall
Adelaide SA 5000
(08) 8227 2150

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The Levi's Pride Collection not only looks great with its swathes of rainbows and denim, 100% of net proceeds go to Outright Action International, a non-profit working to defend and advance human rights for LGBTQIA+ people worldwide.

Country Road
77-91 Rundle Mall
Adelaide SA 5000
(08) 8224 5110

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Country Road's iconic Heritage Sweats are made from verified Australian cotton, supporting the regeneration of local farmlands through their partnership with Landcare Australia.

Rodd & Gunn
195 North Terrace
Adelaide SA 5000
(08) 8359 3215

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Rodd & Gunn's WNWN (Waste Not, Want Not) collection creates one-of-a-kind garments that minimise textile waste by making the most of patterns and cuts.

H&M
50 Rundle Mall
Adelaide SA 5000
1800 828 002

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H&M have created the first 100% recycled cotton jeans, made from 80% post-industrial waste and 20% post-consumer waste. For their neon and denim collaboration with Lee, designers used water-saving dyeing processes and sustainable details.

Cancer Council Shop
101-107 Rundle Mall
Adelaide SA 5000
(08) 8232 4832

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Grab sun-safe fashion and accessories, including swimwear, sunglasses and sunscreen, with all profits supporting melanoma research.

What's old is new again

Update your look with a one-of-a-kind vintage find, in the only place you're likely to nab a genuine 80s oversized shirt or authentically-aged boyfriend jeans. Rifle through fashion pieces with a story - after all, one person's trash could be another's accidental designer find.

Fix it, don't bin it

Tailors, cobblers and alteration specialists aren't just for broken or torn items - update old clothes you've been thinking of getting rid of by changing hems, cinching loose waists or removing that feature that always bugged you.