Glass Scene JPG

Rundle Mall Heads into Christmas with New Look

It's been a busy few months in Rundle Mall, with our largest ever Vogue Festival behind us, the lights now on and glistening at Sephora and the finishing touches being applied to our major Gawler Place upgrade. But we're not done yet!

On the eve of the Christmas season, we're excited to unveil a fresh new brand.

We've embraced our iconic Mall's Balls, which are synonymous with Rundle Mall, and introduced the tag line "Expect it All" to reinforce our position as South Australia's premier shopping precinct and our commitment to remain always changing and always exciting.

From today, you'll see our new brand start coming to life throughout the Mall, including on our Christmas decorations being installed this week.

#rundlemall #expectitall

Watch our new Brand Film