Since the store first opened its doors in Malvern Road, Toorak Victoria, Minimax has always prided itself on a reputation for superb quality, and service excellence. A family owned and operated business, the Minimax brand grew and continues to grow as a result of personalised service. The Minimax ethos is such that if you treat your customers with respect and genuinely care about their purchasing decisions, you will have a customer for life. Well this it did. Minimax is a household name in the inner suburbs of Melbourne. Finally, the commitment to providing you, our customers, with superior product lines based on style, design, brand and uniqueness keeps us in the forefront of destination shopping.