Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, they have grown into a brand in their right. They have maintained the same approach since their humble beginnings in 1998, carefully curating their product range, unique shop-fits and engaging visual merchandising. They have created an immersive environment where their customers experience their brand stories & product, one that their suppliers are proud to contribute to. Their dedication to preserving these key elements has created a shopping experience unmatched by not only their direct competitors, but in Australian retail as a whole.