Since 1898, when George William Cox opened the doors of their first watchmaker and jewellery store on Hindley street, G.W. Cox has been an integral part of the Adelaide city-scape. Now situated in the bustling Rundle Mall, G.W. Cox – My Jeweller has established an enduring reputation, with decades of experience in dealing with the sophisticated and individualised requirements of each generation of G.W. Cox customers. Over the years, they have become a household name and grown into a brand associated with trust, exceptional quality and joy.