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In 2024, as part of the Adelaide Festival, Rundle Mall hosted a special activation featuring Little Amal, a 3.5-metre puppet of a 10-year-old Syrian refugee girl, drawing large crowds with this symbol of hope.

The eagerly anticipated LIV Golf Adelaide event returned to Adelaide once again in April 2024, activating in Rundle Mall with a player signing and photo moment at the Gawler Place Canopy.

Where Rundle Mall, King William Street and Hindley Street meet sits Beehive Corner — one of the most well-recognised buildings in Adelaide and a popular meeting spot for many.

Leveraging VOGUE Australia’s universally recognised brand and reputation as industry leaders in fashion, lifestyle and food, the 2021 VOGUE Festival sought to drive retail spend with an inclusive and customer-focused shopping weekend.

Whether you're looking to make an impact at a new store opening, launch something new, re-engage with your audience or grow your brand, Rundle Mall is the go-to destination to reach thousands of tourists and locals every day.