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Leveraging VOGUE Australia’s universally recognised brand and reputation as industry leaders in fashion, lifestyle and food, the 2021 VOGUE Festival sought to drive retail spend with an inclusive and customer-focused shopping weekend.

An annual celebration, Lunar New Year in Rundle Mall creates a cultural moment for the community, and connecting stakeholders together with visitors.

Go-To Skincare hosted a signature peachy branded cart, where staff handed out free cinnamon donuts and free Transformazing sheet masks for shoppers, to promote sign-ups to their mailing list for a Rundle Mall and Go-To Skincare prize pack.

Menz has chosen Rundle Mall to celebrate FruChocs Appreciation Day for more than 10 years, leveraging our range of activation spaces and benefitting from the exposure of hundreds of thousands of daily visitors.

Australia’s Olympians and Paralympians were welcomed home at a public celebration in Rundle Mall on Sunday 15 September 2024, hosted by the Premier of South Australia, Peter Malinauskas and Lord Mayor of Adelaide, Dr Jane Lomax-Smith, with Brenton Ragless as MC.

Power Up is back for 2025! Rundle Mall Plaza is partnering with AVCon (The Adelaide Anime and Video Game Convention) for this two-day FREE celebration of all things gaming, across Friday 12 and Saturday 13 September.

For the first time, designated green organic bins for food scraps and compostable materials have been introduced to Rundle Mall to reduce the amount of waste sent to landfill and recover more resources.

Iconic bookstore Dymocks, a mainstay of Rundle Mall for over 30 years, launched their new store in the opulent Regent Theatre with exciting giveaways, a visit from the Premier, and a larger-than-life literary installation.

The Christmas season is one of Rundle Mall’s biggest events on the retail calendar as it becomes the heart of Christmas celebrations in the city. Every year the Mall promises to deliver a sparkling and enchanting festive celebration creating unique, must-see installations.