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South Australia has long been known as 'The Festival State', and during the months of February and March, Adelaide comes alive with two major festivals, drawing hundreds of thousands of local, national and international visitors into the heart of Adelaide.
As part of WellFest Adelaide, Rundle Mall sought to create a large-scale, community event that raised critical funds for a leading mental health charity. The goal was to activate the entire precinct while setting a record for the biggest yoga session held in a retail environment.
Lunar New Year is an important cultural event which is recognised annually with celebrations showcasing time honoured rituals, music, art and food. It is a key time in the retail calendar and more and more brands and retailers are embracing the New Year celebrations.
In 2024, as part of the Adelaide Festival, Rundle Mall hosted a special activation featuring Little Amal, a 3.5-metre puppet of a 10-year-old Syrian refugee girl, drawing large crowds with this symbol of hope.
Rundle Mall in collaboration with the AFL, worked together to host the Mini Live Site for Gather Round and create a hub of activity and entertainment from Tuesday 2 April to Sunday 7 April.
