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Rich with history, Adelaide Arcade is an exciting shopping experience. Take the time to meet a friend and enjoy a coffee, or browse one of the specialty stores — you'll be surprised by what you find!

Rundle Mall, South Australia's premier retail precinct, delivered an award-winning activation for Black Friday 2022, winning the Shopping Centre Council of Australia Award for Compelling Experiences (Multi Centre) in 2023.

Lunar New Year is an important cultural event which is recognised annually with celebrations showcasing time honoured rituals, music, art and food. It is a key time in the retail calendar and more and more brands and retailers are embracing the New Year celebrations.

Leveraging VOGUE Australia’s universally recognised brand and reputation as industry leaders in fashion, lifestyle and food, the 2021 VOGUE Festival sought to drive retail spend with an inclusive and customer-focused shopping weekend.

The 2023 edition of ADL Fashion Week (AFW), held from October 20–22, marked the second annual celebration of fashion in Adelaide.

In 2024, as part of the Adelaide Festival, Rundle Mall hosted a special activation featuring Little Amal, a 3.5-metre puppet of a 10-year-old Syrian refugee girl, drawing large crowds with this symbol of hope.

As part of our birthday celebrations, we caught up with Peter Shearer Menswear and spoke about the changes they've seen in Rundle Mall throughout the last four decades.