Dymocks proved that books are as popular as ever when it opened its new $1.5 million flagship CBD store in the iconic Regent Theatre.
The much-hyped store’s promotion was supported by an on-Mall activation featuring two novelty-sized Dymocks-branded books strategically located at the western and eastern ends of Rundle Mall. The giant books spruiked all the opening day details, and were seen by hundreds of thousands of shoppers, visitors and city workers in the lead up to doors opening.
With a year’s supply of books valued at $1,750 to be won by one of the first 100 customers, the Dymocks store’s grand opening attracted a strong crowd. An estimated 300+ shoppers and book lovers queued from as early as 5:00 am on a cold and wet autumn morning to be amongst the first to shop in the new store.
Opening day sales far exceeded expectations and the store continues to be one of Dymocks’ top performing stores nationally since its launch.