Originating in the US, Black Friday is held the day after Thanksgiving and has become the biggest shopping day in the US, with billions of dollars spent instore and online. It’s rapidly gained momentum worldwide, with 83% of Australians now aware of the sales event.
In November 2019 Black Friday became the busiest recorded day in the history of Rundle Mall. With many stores trading until midnight and discounts of up to 50% shoppers came out in force for this retail phenomenon.
To add vibrancy and atmosphere to an already buzzing Mall, three DJ booths were positioned along the stretch of the Mall to entertain shoppers as they kick started their Christmas shopping.
For brands wanting to launch a new product, raise brand awareness or simply place themselves in the middle of the action, Black Friday in Rundle Mall is the place to be.