Adelaide Economic Development Agency (AEDA)

AEDA was established as a Section 42 Subsidiary under the Local Govenment Act 1999 (SA), and in all things acts through the Board. The Board has a responsibility to manage the business and other affairs of the subsidiary, ensuring that AEDA acts in accordance with the Local Government Act and the AEDA Charter.

The Board is skills-based, including expertise across hospitality, property development, place making, business development, investment, events and tourism. The Board consists of a Chairperson, on Elected Member (the Lord Mayor of the day) and up to 7 Directors (including one representative from the Advisory Committee).

AEDA is supported by an executive and management team, resourced to achieve the strategic outcomes of the organisation. Led by a General Manager, the team is made up of experienced and skilled professionals in retail, events, property, investment, business support, tourism, brand and marketing.

The AEDA team provides marketing, advocacy and governance services to improve the economic outcomes for the Precinct's diverse range of stakeholders.

The team acts as the information hub for the Precinct, supports and drives initiatives that enhance visitor experience, and continuously analyses consumer and retail trends to ensure that the Mall's offering meets the needs of local, interstate and international visitors.