City Wide Business Model

Dear Stakeholders,

Over the last few weeks you might have seen some media coverage regarding the City of Adelaide exploring the implementation of a City Wide Business Model. The purpose of this project is to accelerate and drive economic growth and prosperity for the City and position Adelaide as a great place to live, work, study, visit and invest. As the City of Adelaide works through how this new subsidiary will be implemented, I wanted to reassure you that the Rundle Mall Management Authority will continue to be committed to the ongoing support and promotion of the Rundle Mall Precinct.

By now you should have all received Rundle Mall’s Roadmap to Recovery booklet, both an electronic copy delivered to your inbox and a printed booklet hand-delivered to your premises. This seven-month program has been designed by my team to bring activity back into the Mall in a staged approach, with a focus on delivering new experiences and exciting spaces that create a colourful, inviting and comfortable hub that attracts visitors back to the heart of the city.

As you walk through the Mall you will already see:

• Pop-up seating zone and planters at Gawler Place
• Twinkling fairy lights overhead and across the Mall to add warmth
• Large digital screens with vibrant imagery, with safety and thank you messaging from the Lord Mayor and the Premier
• Extra music and PA safety messaging to lift people’s moods and reinforce messaging
• Hand sanitiser stations throughout key places in the Mall
• Pop-up signage reinforcing social distancing

Throughout July and August you will see more green spaces pop-up along the Mall as well as fairy lights in the trees and pops of nature with oversized plant pots.

You may have also seen our TV campaign that started on the 14 June, encouraging shoppers back to the Mall.

Download Roadmap to Recovery

If you have any questions or would like to know more, please get in contact with us, we are here to help.

Regards,
Johanna Williams, General Manager

Stage 3 Restrictions

Further easing of restrictions from Monday 29 June have been announced South Australian Roadmap for Easing COVID-19 Restrictions - Recovery Step 3 . This includes removing the limit on how many people can gather in a space, as long as they adhere to the new rule of 1 person per 2 square metres.

COVID Safe Plans are required for all businesses and defined pubic activities. Businesses and organisations that have already completed a plan will be automatically emailed an update, alternatively information regarding creating and updating COVID Safe Plans can be found here.

Activities and business included in the Step 3 easing of restrictions are:

• food courts (on-site consumption)
• gaming rooms/facilities in pubs and clubs
• contact indoor sport (competition)
• standing hospitality
• nightclubs and music festivals
• casinos
• spas, saunas and bathing
• indoor play centres, amusement arcades, amusement parks.

Grow your Business as a Rewards Partner with UPark Plus

UPark have released a new rewards initiative for UPark Plus customers. As a Rewards Partner you will have the ability to promote your business offers to over 11,000 UPark Plus customers who work and shop in the CBD. The program also includes features on the UPark Plus website, social media, and other promotions.

Mid-season Sale & School Holiday Offers

As we enter midyear school holidays, if you have any current offers or campaigns you would like us to promote via our website and social media, please send through to Rundle Mall marketing.