Mark your calendar – Adelaide's newest fashion event is set to take over Adelaide from Thursday 6 - Sunday 9 October 2022!

This citywide event will showcase the best of local and leading fashion, accessories, beauty, jewellery and more, while offering unique and exciting experiences to support retailers and drive sales. The 2022 program will encompass a schedule of citywide activities, events and pop-ups working in collaboration with emerging, independent and established designers and brands.

The hero event of the 2022 program – Adelaide's biggest shopping weekend - will return to Rundle Mall and Rundle Street to enhance the precinct’s position as South Australia’s pre-eminent shopping destination. Bringing more fun and excitement to the heart of the city than ever before, shoppers will have access to the biggest range and best brands coupled with exclusive offers, unique in-store experiences, and interactive brand moments they can’t find anywhere else, giving them a compelling reason to visit, enjoy and spend.

Exclusive offers and discounts

During last year’s shopping weekend, we were thrilled to see over 170 offers and discounts across Rundle Mall and Rundle Street stores, and we would love to see even more retailers involved in the offering this year. This program of offers is key to driving spend over the event, raising awareness of your business and bringing new customers into your store or service.

For example, you could offer 20% off storewide exclusively during the three days of the event, offer a buy one get one free, give customers a gift with purchase or run a spend-and-save.

In-store experiences

Bring the festivities into your store! Shoppers are looking for unique experiences they can’t find online, giving them a reason to explore your store, engage with your brand, and spend more. It’s the perfect way to create an exciting atmosphere to attract new shoppers or spoil your loyal customers.

Examples of in-store experiences you could offer include hosting an exclusive styling event, installing an ‘Instagram moment’, creating a giveaway station (e.g. popcorn or fairy floss), offering champagne to shoppers, or having an in-store DJ.

Outdoor activations

Take your brand outdoors and stop people in their tracks. With an outdoor activation you can reach a broad audience, capture attention, generate brand exposure, build brand awareness and drive traffic in-store, all amongst the buzzing festival atmosphere.

Ideas are customised products, social moments, prizes and giveaways, gamificiation.

Gift with purchase

A gift with purchase promotion was offered to shoppers in 2021 to reward customers who had spent over $150 across Rundle Mall and Rundle Street businesses. Over the three-day event, more than 2,100 gifts were distributed. Following this success, we would like to look at again providing shoppers with the chance to receive or win exciting prizes from our retailers. If you would like to contribute any prizes, please let us know!

Prizes can include product samples, merchandise or discount vouchers, in any quantity you are willing to offer.

Are you as excited as we are to bring this new event to life? Submit your expression of interest in becoming involved with Adelaide's newest citywide fashion event, whether it be by hosting an event, becoming a partner, providing an offer or discount, or facilitating a unique retail experience shoppers cannot find online. Please submit your ideas by Friday 2 September to ensure you are included in the printed or digital event program.

Get in touch

Do you have an idea you would like to discuss further with the Rundle Mall team? Contact us: fashion@aedasa.com.au.