From Friday 8 to Sunday 10 October Rundle Mall and Rundle Street will come alive for three fashion-filled days. With your help, we want to make Vogue Festival 2021 Adelaide’s biggest shopping weekend. Our aim is to drive people out of the suburbs and into the city where they will have access to the biggest range and best brands, together with exclusive offers and unique in-store experience that they cannot find anywhere else.

Missed the Retailer Briefing?

Last Friday, the Vogue Australia and Rundle Mall Team held a briefing to provide retailers with an overview of Vogue Festival. We also shared some very simple ideas regarding what you can do in-store, to demonstrate how easy it can be to create a fun and engaging experience for your customers. If you missed the session, you can watch the recording via the link below.

Marketing and Event Opportunities

There are many ways for you to leverage the activity around Vogue Festival to reach a wider audience, build awareness of your brand and ultimately increase foot traffic to your store. We are pleased to share with you our marketing and event opportunities booklet via the link below.

VOGUE Festival Offers

Each year we see customers visiting Rundle Mall and Rundle Street specifically for Vogue Festival to shop! Take advantage of this by giving shoppers an exclusive in-store offer or discount to generate sales for your business.

Submit your exclusive offer by Friday 3 September to receive your in-kind Vogue Festival branded store decal which we will install for you. By hitting this deadline, we can use the Vogue Australia and Rundle Mall channels to call out your offers and get as much exposure for your brand as possible.

In-store Experiences

This year, more than ever, we encourage you to offer an in-store experience to not only draw customers into your store but provide them with an experience that they cannot get online.

Please confirm your activation with marketing@rundlemall.com by Friday 3 September to be included in the Vogue Festival printed program.

Offers and Gift Guide

If you are running any Father’s Day offers, please send through the promotional details, as well as relevant high-resolution images and we will include them in our Father's Day gift guide and share on our digital channels.