Winter @ Rundle Mall will bring colour, life, light and music to the heart of the city, making it one of Adelaide’s most exciting destinations this winter.

The core objective of the 2021 Winter campaign is to drive visitation and spend in Rundle Mall throughout July and August by creating a sense of excitement and intrigue and giving consumers compelling reasons to visit.

Throughout winter there will be a variety of exciting events and activations on the Mall, from Sky Castle by ENESS – an Illuminate Adelaide installation – to celebrating World Food Days. These events will encourage visitors to stay in the Mall for longer, and support repeat visitation throughout July and August.

Win @ Rundle Mall

From Friday 2 July to Tuesday 31 August 2021 Rundle Mall will be running another spend and win competition to support businesses within the Precinct by encouraging spend, repeat visitation, and increase dwell time.

Evident by the results of ‘Win it all’ and ‘Taste the win’, this competition will create an incentive for customers to visit and spend in the Mall, with a prize pool that drives people to spend even more in the Precinct.

We’re giving away 15 x $100 Rundle Mall Gift Vouchers every week, with double the prizes to be won on Friday to Sunday! If they miss out, they’ll still go into the draw to win one of two weekly $1,000 Rundle Mall Gift Vouchers.

To enter, consumers just need to spend $50 in a single day in the Rundle Mall Precinct across one or more of their favourite stores and services, and head online to the Rundle Mall website to enter.

How Can You Be Involved?

We want as many businesses in the Mall to get behind this campaign. To make it as easy as possible for you, Rundle Mall will be producing a range of point-of-sale material for you to use, free of charge.

If you want to participate and promote this amazing Winter campaign to your customers, please submit your interest below and tell us whether you want leaflets, countertop cards, window decals, or a bit of everything before Friday 11 June.