Our vision is to equip people with the tools and resources to live more sustainably, and help this and future generations of Australians to wake up and start walking the path from being eco-impacters to being zero-wasters. With a desire to see Australia become a country that wasted nothing, that reduced its waste and that eliminated landfill, we quickly understood that we are not the real heroes of the story. Instead the heroes of the sustainability and eco-friendly movement are the pioneers who have gone before, and the community of people now rising up to spread the message of sustainable, plastic-free and zero-waste living.