Founded in Bondi Beach in 2012, Bailey Nelson has quickly grown into a global brand lead by an incredible team with boutiques in Australia, London, Canada and New Zealand.
Buying glasses should be one of life’s pleasures. And they’ve created a formula to make it one. They start with a process that’s clever and honest. They use it to craft eyewear that’s both beautiful and affordable. And they hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right.
They strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service. Their vision is to right the wrongs of the eyewear industry - positively and permanently; and whilst they're at it, they hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people.