AFL Gather Round
Don’t miss out as AFL Gather Round excitement kicks off in Rundle Mall, from Wednesday 8 – Sunday 12 April, with a stacked line up of pop-ups, giveaways, player appearances, to celebrate this Festival of Footy.
To celebrate Rundle Mall’s 50th birthday year, a special giant gold Sherrin footy will take pride of place at the centre of the AFL Live Site, commemorating our golden jubilee! Plus, you’ll have the chance to score yourself your very own limited-edition version, with golden Sherrin giveaways throughout the weekend.
What’s on for AFL Gather Round
Ball in the Mall
Wednesday 8 – Sunday 12 April
Get in on it at Ball in the Mall, AFL Gather Round’s Live Site for 2026! Enjoy this FREE outdoor fan hub bringing together culture, music, fashion and footy. The four-zone activation features accessible activities for every footy fan; Trickshot Arena, interactive arcade games, Styling Bar and DJ. There’s player appearances, face painting, giveaways, and immersive experiences, all creating a vibrant hub for fans to celebrate and connect to every moment of the game.
The AFL Store Merch Container
Wednesday 8 – Sunday 12 April
All the ideas but no gear? Whether you’re a die hard fan or a last-minute band-wagoner, you’ll find all the latest supporter merch you’ll need to cheer on your teams. Find exclusive lines you can’t find anywhere else, before you head off to the games.
New Balance
Saturday 11 – Sunday 12 April
Need a good excuse to upgrade your fitness ‘fits? Treat yourself, thanks to New Balance! Shop your favourite New Balance pieces, and be spoiled with a market-inspired gift with purchase. For those opting for a fresh pair of 204L kicks, you’ll receive an exclusive treat with your new sneakers.
ALTR
Saturday 11 April
Show your handball skills off with former AFL legends Nic Nat and Jack Redden! Win with ALTR, an Australian-made functional beverage designed to help you feel and perform at your best. Crafted with natural electrolytes and plant-powered ingredients, ALTR’s sugar-free drinks hydrate, refresh and elevate every occasion – without the nasties.
MG Grip Tester Challenge
Thursday 9 – Sunday 12 April
Put your skills to the test, at the MC Grip Tester Challenge! Come and participate in their ‘grip test’ challenge to show your strength, with a range of prizes on offer. The grand prize? A shiny brand-new MG, valued at $40,000!
Liquid I.V. x Chemist Warehouse
Wednesday 8 – Sunday 12 April
Find your new favourite flavour of Liquid I.V.! Don’t miss the ultimate pop-up hydration station, thanks to Chemist Warehouse, and taste the Liquid I.V. range – including some new sugar-free flavours.
Farmers Union Iced Coffee Chill Zone
Thursday 9 – Sunday 12 April
South Australia’s most loved iced coffee is taking over Rundle Mall with their Chill Zone! They’re celebrating the iconic beverage with exclusive merch, meet and greets, and of course, the state’s favourite milk, at the Farmers Union Iced Coffee Chill Zone.
SiSU Health Stations
Friday 10 – Sunday 12 April
Get a free Shane Warne Legacy Health Check at Rundle Mall to better understand your heart disease and diabetes risk factors. Their self-serve digital health checks take around 5 minutes and include blood pressure, body composition, heart rate, diabetes risk and more!
Coles
Thursday 9 – Sunday 12 April
It’s your chance to win at the Coles Footy Flips activation for your chance to win one of hundreds of prizes on offer! Simply turn over three football cards to reveal a prize, with vouchers and samples ready for you to win.
UPark
Wednesday 8 – Sunday 12 April
Want to win a $300 AFL Store gift voucher? UPark is bringing the fun to town with a special activation running 10am to 2pm daily. Simply show the UPark App on your phone – or install it on the spot – and you’ll score a FREE limited edition UPark air freshener, featuring our cheeky monster mascots. Feeling competitive? Step up to our handball challenge! Sink a handball through our giant U shaped target, and you’ll go straight into the draw to win a $300 AFL Store Gift Voucher.